Dressed in Ariel's signature mermaid outfit from the 2023 movie, featuring a shiny foil top and beautiful flowing mermaid tail. Long hair is decorated with a pearl crown and beads. Come with a whirlpool doll stand for display.

Cons

This doll tends to shed hair.

Best Bang for the Buck

The First Years

Disney Baby Bath Squirt Toys

Best for Young Kids

Affordable and fun bath toys that are great for babies and toddlers.

Check Price

Check Price at Amazon

Best for Young Kids

Bottom Line

Affordable and fun bath toys that are great for babies and toddlers.

Pros

Includes three squirt toys: Ariel, Flounder, and Sebastian. All toys are BPA-free and are easy for small hands to hold. The toys also float in water as well, making them fun for pools, baths, and beach time.

Cons

Must squeeze out all the water and let them dry completely to avoid mold growth inside the toys.

LEGO

The Little Mermaid Story Book Fun Playset

Trusted Brand

Encourage imagination and independent play with this Little Mermaid-inspired LEGO set.

Check Price

Check Price at Amazon

Trusted Brand

Bottom Line

Encourage imagination and independent play with this Little Mermaid-inspired LEGO set.

Pros

Suitable for ages 5 and up. Set includes a folding shell throne, a revolving statue, and a bookcase with secret compartments and high places. Entire set can be closed and locked with a key. Comes with characters from the 2023 movie such as Ariel, Prince Eric, Sebastian, and Ursula.

Cons

Small pieces may not be suitable for young children due to choking hazard.

Mattel

Disney The Little Mermaid Stackable Dollhouse

Most Versatile

This stackable dollhouse comes with an Ariel doll from the new Little Mermaid movie and plenty of accessories to keep kids interested.

Check Price

Check Price at Amazon

Most Versatile

Bottom Line

This stackable dollhouse comes with an Ariel doll from the new Little Mermaid movie and plenty of accessories to keep kids interested.

Pros

Features interactive, fold-out rooms and furniture including a clamshell pool and slide. Includes a small-scale Ariel doll, as well as Flounder and Sebastian figurines. Comes with 10 accessories to inspire hours of playtime. Folds up neatly for storage. Great for story time or independent play.

Cons

Very small pieces can be easy to lose or could be a choking hazard.

Disney

The Little Mermaid Ariel & Ursula Dress Up Trunk

Family Fun

Great for kids who love to play dress-up or make-believe, this dress-up trunk includes two Little Mermaid outfits from the new movie.

Check Price

Check Price at Amazon

Family Fun

Bottom Line

Great for kids who love to play dress-up or make-believe, this dress-up trunk includes two Little Mermaid outfits from the new movie.

Pros

Outfits inspired by the 2023 Little Mermaid movie. Includes two dresses, one for Ariel and one for Ursula, as well as accessories for each outfit. Both outfits and accessories fit in an included storage trunk. Suitable for ages 3 and up, and great for group playtime.

Cons

Only comes in one size, so it may not fit all children.

Why trust BestReviews?

BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We only make money if you purchase a product through our links, and all opinions about the products are our own. About BestReviews

BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We buy all products with our own funds, and we never accept free products from manufacturers.About BestReviews

HOW WE TESTED

We recommend these products based on an intensive research process that's designed to cut through the noise and find the top products in this space. Guided by experts, we spend hours looking into the factors that matter, to bring you these selections.

Click here for testing insights

First Reviewed

January 09, 2022

Models
considered

Hours
researched

Written by Melinda Harris

Updated May 2023

There are a wide variety of Little Mermaid toys available on the market, with some designed for toddlers and some for preschool and elementary school-aged children. Many Little Mermaid toys are dolls, with some that are standard dolls and some that come with extra features like playing music from the movie. Several Little Mermaid toys are also designed to be played with in water. Certain toys are part of a larger Disney Princess line, with the toy available in other princesses as well, while others are specific to The Little Mermaid. If Ariel is your child’s favorite Disney princess, you can easily find several toys your child will love.

Get emails you’ll love.

Learn about the products you’re wondering if you should buy and get advice on using your latest purchases.

Our Top Picks