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 |  Fashion

Good American has a rare 40% off jeans this week

by Christina Marfice
Good American launched in 2016 when Khloé Kardashian and Emma Grede decided the denim industry needed a serious intervention. Their founding principle was radical at the time, but should have been obvious: Make jeans that actually fit different body types instead of forcing bodies to fit into arbitrary sizing. They launched with sizes 00-24 from day one — not as an "extended" range, but as the standard. Now, their signature collection is their groundbreaking "Always Fits" technology that uses adaptive stretch to accommodate up to four size fluctuations in the same pair of jeans, which sounds like marketing speak until you try them…