Is it already time to start holiday shopping? Amazon seems to think so and has released its annual holiday toy list so you know exactly what kids will want under the tree. The 2026 Top 100+ Toys list is curated by Amazon’s toy experts to cover budget toys, collectibles, screen-free play and more — all before anyone has penned a single word to Santa.
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But here's where we have an advantage: Our editors have already covered many of this year’s buzziest toy launches, and we've even gotten hands-on time with several of them. So when we say the toys on this list are the very best from Amazon's gift guide, we say that with personal experience to back it up.
Shop this article: Mattel Kpop Demon Hunters HUNTR/X Rumi “Golden” Singing Doll, Primal Hatch Megalodon Hatching Shark Egg Interactive Toy, WOW! Stuff Star Wars Yoda Puppetronic by RealFX
Whether you'll be shopping for preschoolers, tweens, teens, Pokemon trainers or LEGO builders this year, you'll find something for them on this list. These are some of the Amazon Top 100+ toys our editors would actually put in their carts.
Mattel Kpop Demon Hunters HUNTR/X Rumi “Golden” Singing Doll
We’re calling it: this is the trending toy of the season. This 11.5-inch doll plays three clips from the movie's hit earworm "Golden" and is dressed in a removable outfit based on her performance in the viral streaming mega-hit. She can sing solo or alongside matching Mira and Zoey dolls if you collect all of them.
Primal Hatch Megalodon Hatching Shark Egg Interactive Toy
Primal Hatch Megalodon is a hatching toy, similar to others in the company's lineup — you add water to trigger a fizzing, color-changing hatch, then watch a 16-inch shark burst out, complete with glowing eyes, sounds and chomping jaws. Not only is this gross and slightly scary (two things kids love), it's the only Primal Hatch toy that hatches over and over again.
WOW! Stuff Star Wars Yoda Puppetronic by RealFX
This toy Yoda is more than 17 inches tall, with realistic skin, blinking eyes, moving ears, an animated mouth and more than 120 sound-and-action combinations. It comes dressed in premium Jedi robes to complete the look. According to our editors, it "does the Jedi mind meld, and it’s pretty uncanny."
PAW Patrol: The Dino Movie Megasaurus Dino Vehicle with Inflatable Toy
The surprise here is enormous: press the vehicle’s light bar and the dino inflates to 2.5 feet tall, which will delight any little dino lover. The car has working wheels and front claws and makes movie sounds, which add to the fun of imaginative play. The included Rocky figure can ride in the vehicle or clip onto the dinosaur’s back for rescue missions.
Just Play furReal Gabby the Grow & Roar Interactive Plush Tiger
We got to meet and pet this little beast at the Toy Fair, and its movements and little growls were super fun. This plush tiger starts as a 12.75-inch cub and grows to 15 inches through interactive play, with more than 100 sound-and-motion combinations. It also comes with a bottle for feeding.
Fuggler Baddies Fuggs 9 Inch (Lord Long Ears) by ZURU
Both younger kids and tweens love Fugglers. Trust us. These so-ugly-they're-kinda-cute toys are made from super-soft plush materials, with disturbingly human-like teeth and deliberately bizarre facial expressions. This one is 9 inches tall, big enough to hug — if you want.
LEGO Pokémon SMART Play: Training House with Pikachu
This 400-piece set is a complete SMART Play starter kit, meaning it includes everything you need to power interactive play with LEGO's new SMART brick system. It includes a buildable Pikachu, one rechargeable SMART Brick, four SMART Tags and a charger. It responds with lights and sounds when you train, feed and move Pikachu.
Play-Doh Super Sizzlin' Kitchen Playset
With this Play-Doh kitchen, you can make pretend dinner complete with sound effects: placing the pot or skillet on the stove with a Play-Doh creation triggers sizzling or boiling noises. Make more than 25 foods, including pasta, with four removable pasta machine attachments. The set includes eight Play-Doh colors to create with.
Emotional Support Pals Squishy Nugget by Relatable
Squishable toys are everywhere right now, making this tiny, squeezable chicken nugget a holiday must-have. It works as a sensory fidget toy and includes one randomly colored squishy nugget tucked into a sauce-style holder. It’s soft and squeezable for fidgeting and stress relief.
LEGO Super Mario Donkey Kong Arcade
This 1,367-piece LEGO set recreates a classic Donkey Kong arcade cabinet with actual mechanical elements, like a lever that releases one of 21 circulating barrels, a joystick that moves Jumpman and a button that makes him leap. It also includes Donkey Kong, Lady, scaffolding, ladders, the hammer and other iconic features for fans of vintage gaming.
Sesame Street Tickle Me Elmo Giggle Max 18-Inch Interactive Plush Toy
A whopping 30 years later, Tickle Me Elmo is still a classic that kids love. Giggle Max is a supersized version at 18 inches tall, but the mechanics are the same: Tickle his belly or either foot, and he laughs, flaps his arms, moves his mouth and shakes.
BLUEY Cruise Ship Playset with Slide
Bluey’s cruise vacation unfolds into a playset nearly two feet wide with five areas, including a slide, rock wall, cabin, restaurant and pool. More than 15 play pieces include exclusive Bluey and Bingo figures, a detachable speedboat, spinning parasail and stickers. The whole ship folds up for easy and convenient storage.
Prices listed reflect time and date of publication and are subject to change.
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