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American Girl launches a new line of more-affordable dolls

American Girl

AG sisters are smaller dolls, but less than half the price of the classic AG dolls

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh collection of contemporary character dolls designed specifically for younger kids starting at 4 years old. And the even better news is that these smaller dolls are more affordable — while being designed to inspire imaginative play rooted in real-world friendships and everyday adventures.

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Standing at 14.5 inches tall (compared to the classic 18-inch American Girl dolls), the AG Sisters line features four distinct characters: Francie, Lea, Jozette and Wesley. Each doll comes with her own unique personality, colorful style with fun hair highlights and an adorable pet companion. At $80 each, these dolls cost less than half the price of traditional American Girl dolls, which makes them significantly more accessible for families who want to introduce younger children to the American Girl brand without the hefty price tag.

In this article: American Girl, AG Sisters Wesley Doll, American Girl, AG Sisters Jozette Doll and American Girl, AG Sisters Lea Doll

The collection includes an entire world for the AG Sisters with fashion sets and play sets centered around sleepovers and friendship activities. In true American Girl style, there's also an 88-page AG Sisters Friendship Fun Activity Book packed with puzzles, crafts, recipes, hairstyle tutorials and quizzes that help kids connect with their favorite characters.

The new American Girl Sisters line

American Girl, AG Sisters Wesley Doll

Wesley loves art and baking and brings her adorable pet bunny to the AG Sisters crew. This 10-piece set includes a cake-shaped purse, stand mixer with baking tools and accessories like Wesley's gold headband. Wesley's motto, "Life is sweet," reflects her love for celebrating friends through homemade treats.

American Girl, AG Sisters Jozette Doll

Jozette is the group's confident sports star and joke-teller. Her contemporary style and outgoing personality are perfectly complemented by her bright blue highlights in her hair. The set includes her puppy, soccer ball, water bottle and fun hair accessories.

American Girl, AG Sisters Lea Doll

Lea embodies sunny vibes and adventurous energy. This 11-piece set includes roller skates, helmet, protective pads, hoop earrings, hot pink backpack and her orange cat companion.

American Girl, AG Sisters Francie Doll

Kind and creative Francie champions the "Kindness counts" motto while caring for animals and crafting pet toys. This 14-piece set features her white bichon pup, butterfly backpack, glittery hair clips in multiple colors and bubble tea accessory.

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New American Girl Sisters accessories

American Girl, AG Sisters Glamping Girls Sleepover Set

Send your AG Sisters on the ultimate glamping adventure with this 28-piece set featuring two glamping tents and sleeping bags. It also includes a pretend karaoke machine, popcorn bowl, laptop, nail polish and other sleepover essentials.

American Girl, AG Sisters Self-Care Sleepover Set

This 22-piece wellness-focused set includes matching doll pajamas and complete sleepover essentials for pampering playtime, like a rolling suitcase with extendable handle and luggage tag, pet carrier, pretend makeup, cozy slippers and pet supplies. 

American Girl, AG Sisters Sleepover Snacks Set

Bring sleepover snack time to life with this 17-piece set featuring a purple mini fridge stocked with favorite party foods like ice cream, fried chicken and soda, plus a serving tray and even a tic-tac-toe game for the dolls to play together.

American Girl, AG Sisters Beachy Chic Fashion Set

Update your AG Sister's wardrobe with this eight-piece beach-inspired fashion collection featuring coastal-themed outfits and accessories. The beachy chic style allows kids to mix and match outfits with sunny vacation vibes.

Prices listed reflect time and date of publication and are subject to change.

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