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Expert Shopper Holiday

If you need a bra, Labor Day is the time to buy it (who knew?)

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ThirdLove is offering up to 30% off sitewide and more

If you’ve been meaning to go bra shopping, it turns out you’re in luck this Labor Day weekend. ThirdLove, an undergarment and loungewear retailer known for its well-fitting bras, is having a major Labor Day sale. It's offering up to 30% off sitewide (some products even more), plus an extra 20% off all purchases over $135 during its Labor Day Sale, which starts today.

As you transition your wardrobe from summer to fall, you may want to add some new bras into the mix to accommodate your fall and winter clothing. Or, you may just want to treat yourself to some luxurious new bras at budget-friendly price points.

In this article: ThirdLove Form 360 Fit Wireless BraSecond Skin Unlined and ThirdLove 24/7 Classic T-Shirt Bra

What makes ThirdLove bras stand out? 

ThirdLove is a female-founded brand with a mission of making bras that feel as good as they look. The brand offers bras with elevated fabrics, fits and feels, so you can toss your sexy uncomfortable bras or your comfy ugly bras. 

The bra that started it all was ThirdLove’s 24/7 T-shirt bra. Smoothing and supportive, the bra can be worn under virtually any garment. It comes in 10 gorgeous colors in the smooth fabric, as well as three beautiful lace options. But the best part is that it's the first bra to come in half-cup sizes, so every shape and size breast can find the perfect fit. 

Beyond the T-shirt bra (which has amassed over 10 million customers to date), the retailer offers a variety of bra options for different activities and needs. There are wireless bras, full-coverage bras, minimizers, sports bras, racerbacks, strapless bras, bralettes and more. ThirdLove also makes nursing bras, post-surgery bras and training bras. 

To find your perfect fit, the brand offers a virtual fitting room via its website, which aims to find your exact size by asking a series of questions. It takes into account your sizing at other popular bra brands, as well as your specific fit complaints from those other brands. Once you select from options like preferred colorways and desired coverage, the brand will send you a curated list of recommendations based on your preferences. 

Other great products ThirdLove offers 

While you’re perusing ThirdLove’s website for your new favorite bra, you may want to check out the brand’s other category offerings. ThirdLove has a great underwear selection, including bikini-cut underwear, thongs and shapewear. Its activewear collection includes chic sports bras and leggings, and its sleep and lounge section includes cozy pajamas, silk eye masks and stretchy camisoles. 

Best bras to shop during Labor Day weekend sales

ThirdLove 24/7 Classic T-Shirt Bra 23% OFF

Ultra-thin memory foam cups mold to your breast shape, while pleated, adjustable straps stay put on this demi-coverage bra. It comes in sizes A through H (including half-cup sizes) and 32- through 44-inch band sizes. 

ThirdLove Form 360 Fit Wireless Bra 33% OFF

Available in five classic colors and six limited-edition designs, this wireless bra is made from a soft, seamless stretch knit and has adjustable straps and a back closure. It offers moderate coverage with scaled cup sizes for a more comfortable fit.

Smoothing Scoop Wireless Bra 47% OFF

This stitch-free and seamless bra provides support and smoothing that won't squash you. It has removable cups, full coverage, an easy pull-on design and is available in three colors.

Second Skin Unlined 31% OFF

This classic bra has foam-free double-layer cups for zero added bulk, providing separation and smoothing support. It's made of a cool, microfiber fabric for comfort and has a no-show double-layer back. It has a flexible and poke-free underwire.

Front Close T-Shirt Bra 29% OFF

This front-closure smoothing bra has four-way stretch fabric for a snug fit and ultra-thin foam cups for coverage and shaping. It's versatile with its adjustable straps converting to X-back or racerback.

Scoop Bralette 27% OFF

This bralette is made of soft organic cotton and has foam-free unlined cups without padding. It sports adjustable straps and back closure with flexible side boning for support. 

Prices listed reflect time and date of publication and are subject to change.

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