Good American launched in 2016 when Khloé Kardashian and Emma Grede decided the denim industry needed a serious intervention. Their founding principle was radical at the time, but should have been obvious: Make jeans that actually fit different body types instead of forcing bodies to fit into arbitrary sizing. They launched with sizes 00-24 from day one — not as an "extended" range, but as the standard. Now, their signature collection is their groundbreaking "Always Fits" technology that uses adaptive stretch to accommodate up to four size fluctuations in the same pair of jeans, which sounds like marketing speak until you try them and realize you're not constantly fighting with your waistband.
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Good American rarely offers discounts, which makes this 40% off sale genuinely noteworthy. Use code 40BSX to access the discount on almost any pair of jeans, which unlocks huge savings on pairs that usually run $149 to $189.
In this article: Good American Never Fades Good Legs Straight Jeans, Good American Good Ease Relaxed Jeans and Good American Always Fits Good Legs Straight Jeans
The sale covers their core styles from classic skinny to trendy barrel cuts. Here's what to grab while Good American's rare discount is actually happening.
Good American Never Fades Good Legs Straight Jeans
These straight-leg jeans feature Never Fades technology that maintains their color even through repeated washing. The Good Legs cut provides a lengthening effect with a straight silhouette from hip to hem and works with sneakers, boots or heels.
Good American Good Ease Relaxed Jeans
The Good Ease relaxed fit is comfortable with a slouchy silhouette and easy fit through hip and thigh. This cut suits the current trend toward relaxed denim after years of skinny jeans, but it still has structure — great for people who want to be comfortable while still looking put together.
Good American Always Fits Good Legs Straight Jeans
This Always Fits version of the Good Legs straight incorporates adaptive stretch technology that accommodates up to four size fluctuations. The waistband expands and contracts without losing shape, which extends the life of jeans beyond typical rigid denim that only fits perfectly for brief windows.
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Good American Always Fits Good Waist Skinny Jeans
These Always Fits skinny jeans eliminate waist gaps with a higher rise and adaptive stretch through the waistband. The Good Waist design specifically targets the fit issue where jeans fit hips but gap at the back waist, but the Always Fits stretch works throughout the entire jean.
Good American Good Legs Flare Jeans
The Good Legs Flare combines the lengthening effect of the Good Legs cut with a subtle flare from knee to hem, creating visual balance for curvier body types. This isn't the extreme bell-bottom silhouette of the '70s — it's more on-trend and works great with modern styles.
Good American Always Fits Good Curve Straight Jeans
The Good Curve design specifically addresses the waist-hip ratio challenges of curvier body types with a contoured waistband and Good American's Always Fits technology to accommodate size fluctuations. The straight leg provides a modern silhouette that's flattering on all body types.
Good American Always Fits Good Classic Bootcut Jeans
This classic bootcut silhouette gets updated with Always Fits adaptive stretch so it stays consistent and comfortable through size changes. The subtle boot-friendly flare from the knee down balances proportions, and the Always Fits technology keeps the waistband stretchy over time.
Good American Always Fits Good Legs Cropped Mini Boot Jeans
These cropped mini boot jeans have a subtle flare at the end and are cropped to hit at the ankle to show off shoes and create leg-lengthening breaks. They also have Good American's Always Fits technology with adaptive stretch, so they stay comfortable even when your body changes.
Good American Good Barrel Jeans
The barrel jean silhouette offers a relaxed hip and thigh with a tapered ankle for a unique, modern, sculptural shape. This trending cut provides comfort through the top with a refined ankle for balanced proportions.
Good American Good '90s Relaxed Jeans
These '90s-inspired relaxed jeans feature knee rips and a slouchy fit that will feel nostalgic for those who grew up in a certain era. The vintage-inspired wash also gives them a lived-in feel.
Prices listed reflect time and date of publication and are subject to change.
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