A new iPhone Air and the latest Apple Watch among the products Apple announced today
Apple’s highly anticipated fall event is here, and once again, the tech giant delivered an impressive lineup of new products. Announced live from Apple Park in Cupertino, California, highlights include updates to its iconic devices, including the iPhone, Apple Watch and AirPods. Whether you're looking for powerful performance, innovative health features, or sleek designs, there’s something for everyone in this year’s announcements.
Here’s everything you need to know about Apple’s latest devices and why they’ll be on everyone’s wish list this fall.
In this article: Apple AirPods Pro 3, Apple iPhone 17 and Apple iPhone Air
AirPods
Apple AirPods Pro 3
AirPods have become a must-have for most as their sound quality and ease of connectivity are unmatched, especially within Apple’s ecosystem.
- Sound Quality: With these updates, the AirPods Pro 3 deliver industry-leading active noise cancellation, offering twice the effectiveness of the AirPods Pro 2.
- Health Features: The AirPods Pro 3 now include a heart rate monitor, allowing them to track your heart rate during workouts, record calories burned, and use AI to recognize 50 different types of exercises.
- Connectivity: Seamlessly integrates with all Apple devices, making it easier than ever to switch between your iPhone, iPad and Mac.
- Live Translate: The new buds now offer a groundbreaking live translation feature, allowing you to have real-time conversations in different languages. Simply speak, and your AirPods will translate seamlessly, making communication easier while traveling or connecting with people from around the world.
- Ear Fit: The AirPods Pro 3 are smaller and designed to fit the ear canal more comfortably. The updated ear tips now feature foam, providing added cushion and enhanced comfort.
- Durability: The new AirPods Pro 3 come with an IP57 water-resistance rating, the highest ever for AirPods. This upgrade allows them to withstand submersion in up to 1 meter of water for up to 30 minutes, making them more durable and reliable for workouts and outdoor adventures.
Available here for preorder today for $249, shipping Sept. 19.
iPhones
Apple iPhone 17
The iPhone 17 is designed for users seeking an elegant balance of durability, performance and advanced features. With its refined design, 6.3-inch Super Retina XDR display and powerful A19 chip, it’s perfect for everyday tasks and immersive experiences. Featuring the 48MP Dual Fusion camera system and smarter tools like Apple Intelligence, it’s ideal for capturing stunning photos, videos and staying seamlessly connected.
- Colors: Available in Lavender, Sage, Mist Blue, White and Black, combining fun new colors with classic looks.
- Display: Features a 6.3-inch screen with thinner borders and ProMotion technology, delivering a 120Hz refresh rate for a smoother experience.
- Always-On Display: Includes live activities and widgets for instant updates and convenience.
- Durability: Equipped with the new Ceramic Shield 2, which offers three times better scratch resistance.
- Readability: A seven-layer anti-reflective coating reduces glare, making the display more readable even in bright conditions.
- Performance: Powered by the A19 chip, providing faster speeds and improved performance.
- Battery: Lasts all day and features quick-charge technology, giving you 50% battery in just 20 minutes.
- Camera: A 48MP dual-camera system with ultrawide and telephoto lenses. The improved front camera lets you choose portrait or landscape for selfies without repositioning the phone.
Available for preorder here on Sept. 12, starting at $799.
Apple iPhone Air
One of the most surprising and exciting announcements of this event, the iPhone Air is designed for those who want a sleek, lightweight phone without compromising on performance. As the thinnest iPhone ever, it’s perfect for users who value portability while still benefiting from the power of the A19 Pro chip and all-day battery life. With advanced camera features and a durable titanium design, it’s ideal for capturing moments and staying connected on the go.
- Colors: Available in Sky Blue, Light Gold, Space Black and Cloud White, offering a sleek and modern palette.
- Design: Thinnest iPhone ever at just 5.6mm, making it over 25% thinner than the iPhone 16.
- Durability: The most durable iPhone yet, built to withstand more while maintaining its sleek design.
- Camera: Features a new design, extending the camera across the full width of the phone at the top for enhanced functionality.
- Display: A 6.5-inch ProMotion display with refresh rates up to 120Hz for a smoother, more responsive experience.
- Performance: Powered by the A19 Pro chip, the fastest CPU chip in any smartphone, delivering computing power equivalent to a MacBook Pro.
- Connectivity: Equipped with the N1 chip for advanced wireless technology, including Wi-Fi 7, Bluetooth 6 and Thread. Boosts AirDrop, personal hotspot and overall wireless efficiency.
- Efficiency: The most power-efficient iPhone ever, designed to extend usage time while conserving energy intelligently.
- Camera Features: Includes a 48MP camera with dual-capture video, allowing you to record your reaction with the front camera while filming with the back camera.
Available for preorder here on Sept. 12, starting at $999.
Apple iPhone 17 Pro
The iPhone 17 Pro is Apple’s top-tier smartphone, built for professional users and those who demand the best in performance and functionality. It's ideal for content creators, professionals and anyone who values durability, exceptional battery life, and advanced creative tools. Designed to handle both work and play, it’s the ultimate device for those who want to do more with their phone.
- Battery: The best battery of any iPhone ever, offering an incredible 39 hours of video playback. Perfect for binge-watchers, content creators and on-the-go professionals.
- Colors: Available in striking Blue, vibrant Orange and classic White, blending sophistication with bold design.
- Durability: The most durable iPhone Pro yet, featuring an advanced Ceramic Shield back for unparalleled protection against drops, scratches and wear.
- Zoom: Capture the smallest details with up to 40x zoom for photos, taking your photography to professional levels.
Available for preorder here on Sept. 12, starting at $1,099.
Apple Watches
Apple Watch SE 3
The Apple Watch SE 3 combines essential health, fitness and connectivity features in a sleek, durable design. With an Always-On display, sleep tracking, wrist temperature sensing and safety tools like Crash and Fall Detection, it’s perfect for staying active and informed. Powered by the S10 chip, it offers 18-hour battery life, fast charging and seamless integration with iPhone. Its customizable faces and bands make it as stylish as it is functional, delivering incredible value for everyday use.
-
Design: The Always-On Retina display lets you view time and details without lifting your wrist. Durable Ion-X glass and sleek recycled-aluminum finishes ensure style and practicality.
-
Health features: Get proactive health insights with features like wrist temperature sensing and sleep apnea notifications, helping you stay informed and in control.
-
Sleep: Sleep Score tracks your sleep duration, consistency and stages, giving you actionable insights to improve your rest.
-
Performance: Powered by the S10 chip, it offers 18-hour battery life with fast charging, where just 15 minutes of charging gives you eight hours of use.
-
Connectivity: With 5G cellular connectivity, stay connected on the go with faster downloads and reliable communication, even without your iPhone.
Available here for preorder today for $249, shipping Sept.19.
Apple Watch Series 11
Apple Watch continues to redefine what a smartwatch can do, combining advanced health tracking with sleek design and powerful features.
- Design: The thinnest watch Apple’s ever released. It features a ceramic coating and super-durable glass.
- Health features: Heart health monitoring has been enhanced with the Apple Watch, which can now detect signs of hypertension or high blood pressure and notify the wearer, helping users stay proactive about their cardiovascular health.
- Sleep: Apple has introduced Sleep Score, a feature that analyzes multiple factors to generate a comprehensive sleep rating. Along with your score, it provides personalized feedback to help you improve the quality of your rest.
- Performance: The Apple Watch Series 11 now boasts an impressive 24-hour battery life, making it the longest-lasting Apple Watch yet and ensuring it keeps up with your day from start to finish.
- Connectivity: The Apple Watch Series 11 introduces 5G cellular connectivity, a first for the Apple Watch. This upgrade provides faster speeds, reduced latency, and improved reliability, enhancing the watch's ability to stay connected even when your iPhone isn’t nearby.
Available here for preorder today for $399, shipping Sept.19.
Apple Watch Ultra 3
The Apple Watch Ultra 3 is the ultimate companion for adventurers, athletes and explorers, offering cutting-edge features like satellite communication, advanced GPS and up to 72 hours of battery life in Low Power Mode. Built with a rugged titanium case and a sapphire crystal display, it combines unmatched durability with powerful tools for health, fitness and safety.
- Display: The Apple Watch Ultra 3 features the largest display ever made for an Apple Watch, offering more room for information and interaction. It also introduces two new finish options: sleek black titanium and natural titanium, providing a refined and durable design.
- Sleep: Features Sleep Score and other great features to allow you to focus on and improve your sleep.
- Performance: The Ultra 3 sets a new standard with an incredible 42-hour battery life, the longest of any Apple Watch to date. Whether you're tracking workouts, staying connected, or using advanced health features, this extended battery ensures the watch keeps up with you for nearly two full days on a single charge.
- Connectivity: The Apple Watch Ultra 3 features 5G cellular connectivity, a first for the Apple Watch. This upgrade provides faster speeds, reduced latency and improved reliability, enhancing the watch's ability to stay connected even when your iPhone isn’t nearby. Emergency SOS with satellite is included for the first two years of owning the watch.
Available here for preorder today for $799, shipping Sept. 19.
Great discounts on older Apple products
If you’re looking to snag an Apple device without breaking the bank, now is the perfect time to check out deals on older models.
- iPhone: Last year’s iPhone 16 is still a fantastic option, offering great performance and features at a reduced price.
- Apple Watch: The Apple Watch Series 10 is available in a variety of case and strap options, making it a stylish and functional choice.
- AirPods: You can also find discounts on previous-generation AirPods, which still deliver excellent sound quality and seamless connectivity.
These devices are a great way to enjoy Apple’s quality and innovation at a more affordable price.
Wrapping up
Apple’s latest announcements showcase the company’s continued focus on innovation, with updates spanning its most popular product lines. From the new iPhones to the enhancements in the Apple Watch and AirPods, this year’s lineup introduces features designed to meet evolving user needs.
As products come available and start to roll out, these devices are expected to generate significant buzz throughout the season. Stay tuned as we provide more updates and dive deeper into each product’s features and impact.
Prices listed reflect time and date of publication and are subject to change.
Check out our Daily Deals for the best products at the best prices and sign up here to receive the BestReviews weekly newsletter full of shopping inspo and sales.
